As governments around the world begin to reopen their societies during the COVID-19 pandemic, contact tracing becomes increasingly important. Identifying those who have been potentially exposed to the disease and ensuring they isolate is critical to controlling the spread of the disease and preventing new outbreaks (see more here).
The Kingdom of Jordan recently rolled out a new app - called “Aman” which means “safety” – as part of the strategy to slow and eventually stop the spread of the disease. Delivery Associates Digital partnered with Jordan’s Ministry of Health, the Prime Minister’s Office and Jotech, a youth tech volunteer organisation, to develop the app to identify those who might be infected and ensure they are quarantined, monitored and tested.
The Ministry of Health launched the app on 21st May and have been promoting it across their channels through including their daily COVID-19 updates, the news media, and digitally.
In the first week since the app launched, it reached 200,000 downloads and was ranked the number one app for downloads in Jordan that week. The team’s ultimate goal is to reach 4 million downloads, which would amount to 40% of the population.
Crucially, initial evidence show people are using the app as intended. User retention for the app remains high in its first weeks at over 70%. And although the overall COVID-19 case count in Jordan is low, the app has already begun to identify and flag some potential cases of exposure.
A comment from one Aman user (translated to English from Arabic): "Aman application is an excellent one, it protects me, protects my family and those around me.”
In reflecting on the app development and rollout, the team identified a few key lessons:
Most importantly, the team was driven by a common mission - saving lives. This helped unite key stakeholders around a shared goal and ensured quick execution. The government noted that using the app is “a humanitarian and moral obligation.” That guiding principle helped the team move with ambition and urgency.
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